I was digging deep into Taylor Sheridan’s works like Tulsa King and Yellowstone when I decided to make this AI commercial photography series for whiskey.

Obviously the inspiration for it would have to be cowboys. In less than 24 hours, I put together this collection of AI generated photos, capturing the rugged, timeless spirit of cowboys and their whiskey. 

The results had me wondering, how much time and resources would an actual brand spend on a project of this quality?

Traditional shoots involve location scouting, talent, models, photographers, creative directors, and post-production work. But with Gen AI, all it took was vision and a little bit of digital finesse.